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Meet our Founder

Meet the Founder

Binta Patel

Founder & CEO, MBA, CPC, CPB, CPCO

Binta has extensive experience managing medical reimbursements for small and medium-sized medical practices. With a keen eye for detail and an in-depth understanding of medical practice consultations, including credentialing, contracting, and MIPS reporting, she has helped numerous medical practices to improve their financial performance. Additionally, she specializes in accounts receivables recovery, ensuring that healthcare providers receive the payments they are owed in a timely and efficient manner.

With over 11 years of experience in high technology industry program management, Binta brings a wealth of knowledge and expertise to the table. As a seasoned program manager, they have a proven track record of implementing large-scale changes to business processes and systems, helping organizations to optimize their operations and achieve their strategic goals.

Her key skills and strengths include exceptional leadership abilities, enabling them to lead and manage cross-functional programs in matrix organizations effectively. She excels at leading high-performing teams under tough deadlines and meeting the expectations of multiple customers. She has a service-oriented approach makes them a "people person" and a team player, and they are highly effective at communicating with stakeholders at all levels. As a problem solver, she demonstrates creativity and forethought in anticipating and solving complex project issues.

At our company, we are proud to have such an accomplished and talented founder leading the way. Her expertise and leadership ensure that our clients receive the highest level of service, and we look forward to continuing to provide exceptional support to healthcare providers across the industry.

At Zen Services, we believe that patient care should be the primary focus for our providers. The financial prosperity of any office depends on how strong their back office processes are. Here at Zen, we take pride in providing billing services which allow for maximum reimbursement for the patient care provided. We aspire to collect all eligible payments.

We also believe that every clean claim submitted results in faster cash flow. We ensure every claim submitted has an active insurance policy. Checking for accurate ICD/CPT/Modifier combination is critical before submitting the claim. Every unpaid claim should be followed on/before the 30th day after submission. There should be no more than 5% of your overall A/R beyond 90 days. The clearinghouse rejection log, as well as denials, should be checked and addressed DAILY.


Nowadays, the Patient collection is another important aspect of practice revenue. We firmly believe that patient portion should be collected at the time/before the service. As part of our Revenue Cycle Management, our daily appointment reminders help offices collect the money upfront. We follow up with patients routinely to ensure payment is made. The patient starts receiving calls after the second statement and they also get an SMS right before their appointment, reminding them to bring the balance to office.

Since 2012, our focus has been to help our Client practices to achieve financial success so they can focus on providing the best care to their patients

About the Company


We are always looking for new and exciting opportunities.

Let's connect.

+1 (408) 673-0936

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